Successfully Deployed Promotional Products Campaign

Jul 14, 2023

What Promotional Items Do People Want?

If you’ve come to the Strong Coffee Custom Promotional Products website looking for a simple, professional, and cost effective method of advertising your business, we won’t steer you wrong. We have items that clients want to keep!  And you can hand them out at a trade shows, conventions, street fairs, conferences, or give them as holiday gifts to clients, service providers, and others with whom you do business, or with whom you hope to do business.  You can even give them to employees as a welcome gift or as a reward for meeting certain targets.


There are so many options when choosing what kind of promotional items to give to clients, customers, employees, suppliers. Here are a few ideas for promotional items to promote your enterprise, or get your business noticed:


Clothing

Using apparel as a promotional gift isn’t right every occasion. However, there are times when imprinted apparel makes the perfect gift. For example, you can reward employees with custom company work jackets as a holiday gift. Or, you could present them with breathable, moisture-wicking polos customized with their name and your company’s name in warmer climates like southern California.  Depending on your business, you might feel that t-shirts, vests, polo shirts, button up shirts, jackets, etc. might be more in line with you image and business.


Think how professional you team with look with each member of your staff outfitted in customized apparel.  It would make a very professional impression on everybody who walks through your doors -- especially customers. Even when your employees leave your shop and see customers or potential customers in the field, they can bring your branding with them.  In addition, when you and your staff wear your customized clothing or outerwear outside of work, it’s basically a very cost effective way of advertising for your business.


Headwear

Items like hats and visors are promotional items that work for almost every promotional situation you can imagine. Whether you’re promoting your company at an event or looking for a smaller company gift, a hat or visor is a great option. One advantage to using promotional headwear is that hats and visors are usually one size fits all—unlike with shirts and outerwear. You can give out embroidered company hats without worrying about what size to order, which simplifies the process.  Again -- everywhere it is worn, you have advertising for your company!


Headwear comes in a wide variety of colors and shades of colors.  It’s easy to find colors that match your company’s color scheme / logo. If you are unsure what type of hat to give out, you can let the season be your guide. For spring, the baseball cap is a strong choice. Summer practically begs for visors, while knit caps and beanies (which are always made to be unisex) are great choices for fall and winter.  You might even key off of your location if you are in a climate specific area like in a desert or ski area.


Tote Bags

Almost anyone wants and can use a tote bag. With people working remotely and grocery stores no longer giving free bags in many areas, Custom color/logo work tote bags made from canvas to non-woven materials are an excellent choices because they’re versatile, stylish, and sturdy. People will find all sorts of ways to use them.  Tote bags can be used to carry groceries, books, gym essentials, files, toys, beach items, or most anything. You can have them embossed or embroidered with your company name and/or logo.  You could even use the name of the gift recipients if that is more appropriate. Like other promotional products, totes come in an assortment of colors, styles, and sizes.


In addition to tote bags, there are customizable backpacks that can sport your logo or your business name. Beyond the tote bag, you can use a backpack to carry all kinds of items, in all kinds of situations. Some backpacks have cushioned pockets designed for carrying a laptop. People use them for business in the field, working remotely, or even as carryon luggage when traveling by plane.  In addition to customers and employees, consider also giving out tote bags or backpacks as a “gift with purchase” or as part of a promotional event.


Desk & Office Supplies

Even in today’s smartphone- and computer-centered business and personal life, many people still take notes on paper daily. In fact, paper is used even more and more as the growth of computer use continues to increase.  That creates an opportunity to be in front of clients, employees, and suppliers all the time with office supplies like custom notebooks, calendars, note pads, stationary, and pens.  These make great promotional gifts for any clients, prospective client, vendors, and any other folks with whom you work. When the recipient uses the pen or writes in the notebook, they will be reminded of your business.


Strong Coffee Custom Promotional Products offers writing journals, leather planners, notepads and stationary -- some made from recycled paper. One idea for an elegant corporate gift for you to consider is a “stone paper” notebook that even has a cutout for a business owner’s business card. This type of paper is made from crushed stone, which is durable and eco-friendly.


Custom designed company pens, notepads, stationary, etc. can be ordered in bulk, saving money on a cost-per-item basis. There are lots of different styles to suit any company’s aesthetic. For example, you might go for a classic twist-action metal pen with black ink to reflect your commitment to timeless values. Alternatively, you might opt for a click-top gel pen in a vibrant color like fuchsia to demonstrate a current fashion or the modernity or your company.


Coolers & Lunch Containers

Customized lunch bags/boxes/containers and coolers make excellent and effective promotional gifts. Insulated totes can be printed with your business name and logo, and they come in many colors to coordinate with your brand. A zippered soft-sided box cooler with an adjustable shoulder strap is a very practical option that most everyone can use. Some of these coolers also have additional features like mesh side pockets, which are great to carry a water bottle.


Any employee would love to have an insulated branded company bag or cooler.  But, in addition to being good employee gifts they are always great gifts for clients and prospective clients who can appreciate them as well. Or, you could hand them out as part of a promotional event—they’re especially memorable give aways during the warmer months or in warmer locations because they can be used for keeping snacks cool on the go or at the pool or beach.


Drinking Items

Another great promotional item to consider for your staff, clients, providers, and others is a custom coffee mug. These can be ceramic, metal, or some advanced synthetic material. Additionally, you might want to consider a travel mug with your branding on it.  It stays with the recipient longer than a table- or desk-top model.  You can have custom company mugs to show your appreciation. Whether the recipient drinks coffee from it every day or even uses it as a desk accessory to hold pens and pencils, they’ll think of your business every time they see it.  Custom glassware is another popular choice for teams, non-profits, civic organizations  -- in addition to businesses.


The carefully considered customized product can help garner positive attention for your business, at a very cost effective price.  You can go as inexpensive or as extravagant as you want.  No matter which items you choose, your clients , prospects, vendors, and employees  are sure to appreciate the gift of a useful promotional item.




By Sean Curley 26 Nov, 2023
The Difference Between Promotion And Advertising
By Sean Curley 04 Nov, 2023
How To Best Promo Your Brand With Products
By Sean Curley 16 May, 2023
Successfully Deployed Swag Campaigns
By Sean Curley 11 May, 2023
"Swag” Can Really Help Your Business
By Tori Klein 16 Aug, 2021
Strong Coffee Custom Promotional Products has a parent company, Spéir Mór Media, LLC that provides a one stop shop for digital marketing. The company provides website design, SEO, lead generation, and content writing all with one firm. Custom promotional product discussions often leads to a larger discussion of how a brand is promoted and how the client drives traffic to its website and inbound calls to its phones. The company specializes in mobile service and financial service providers. Digital marketing is an essential function for any company in today's digital age, as it provides numerous benefits and advantages over traditional marketing methods. Here are some reasons why digital marketing is important for a company: Increased reach : Digital marketing allows businesses to reach a global audience, regardless of their geographic location. This enables companies to target potential customers who may not have been reached through traditional marketing methods. Cost-effective : Digital marketing is generally more cost-effective than traditional marketing methods, as it eliminates the need for expensive advertising campaigns, print materials, and other promotional materials. Targeted advertising : Digital marketing allows businesses to target specific audiences based on demographics, interests, behavior, and other factors. This enables companies to create personalized marketing campaigns that are more likely to resonate with their target audience. Measurable results : With digital marketing, businesses can easily track the success of their marketing campaigns and adjust them accordingly. This allows companies to optimize their marketing strategies to achieve better results. Improved customer engagement : Digital marketing enables businesses to engage with their customers in real-time through social media, email marketing, and other digital channels. This allows companies to build stronger relationships with their customers and increase brand loyalty. Increased brand awareness : Digital marketing helps to increase brand awareness and visibility, as it allows companies to reach a wider audience through multiple digital channels. Overall, digital marketing is essential for any company that wants to stay competitive in today's marketplace. By leveraging the power of digital marketing, businesses can reach more customers, increase engagement, and achieve better results than traditional marketing methods.  http://www.speirmormedia.com
Share by: